Parsons
Marketing at global conferences

Parsons aims to make the world safer and better by developing digital infrastructure solutions. The Park Ave Co was given the task of creating a video in English and French to promote the company at various national and international events.

SCOPE OF WORK

Audience Research | Inclusive Design | Concept Design | Art Direction | Illustration | Character Animation | Voice-Over | Sound Design


DELIVERABLES

Conference Presentation Video in Multiple Languages

I’ve had the pleasure of working with The Park Ave Co team multiple times, and I could not be happier with the experience. They are always thoughtful, innovative, and professional. I would absolutely recommend them to anyone.”
— Marketing Communication Specialist | Parsons
THE CHALLENGE

Make engaging videos to promote company initiatives at conferences held in Paris and Kansas City.


INSIGHTS

Cross-cultural design frameworks can make it possible to translate the same video into multiple languages. .


THE APPROACH

The Park Ave Co designed minimalistic scenes that included elements relevant to both the cultures the video was targeting.

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