Yara International
Simplifying scientific concepts
Yara International develops products that support sustainable agriculture. The company collaborates closely with farmers around the world to identify the best products for their crops. The marketing team at Yara is dedicated to explaining the science behind each product in a clear and simple manner.
Concept Design | Creative Direction | Art Direction | Illustration | Character Animation | Motion Graphics | Musical Score
Product Launch Campaign
Yara wanted customers to be able to understand the science behind the new fertilizer line..
Storytelling can be a powerful way to communicate complex information.
The Park Ave Co worked closely with scientists to convert scientific concepts into simple storytelling scenes.
