Altruista Health
Advancing patient-centered care
Altruista Health streamlines clinical processes and reduces healthcare costs. The organization partnered with The Park Ave Co to explain complex healthcare concepts through motion graphics, illustration and 2D character animation.
Audience Research | Inclusive Design | Concept Design | Art Direction | Illustration | Character Animation | Type Animation | Logo Animation | Rebrand Transitions | Voice-Over | Sound Design
Product launch | Brand Awareness | Learning Campaign
1. Simplifying complex medical concepts.
As a software company offering a web-based population health management system, creating marketing materials is more than just finding engaging content. Altruista Health partnered with The Park Ave Co to decode medical jargon and translate it into simple brand-oriented deliverables.
The audience seeks integrative solutions to co-exist with current applications and systems.
2. Accurately illustrating clinical scenarios.
Altruista Health strives to depict medical scenes authentically in any marketing material. The Park Ave Co crafted several minimalistic patient scenes guided by our co-founder, a physician. Each illustration was well-designed and clinically relevant.
3. Creating brand-oriented campaigns.
Brand strategy is crucial to any successful marketing. The Altruista Health team relied on The Park Ave Co's expertise in seamless displaying the brand's voice in every scene. The result was a cohesive marketing campaign shared on multiple social media platforms.
"What I valued the most was the time The Park Ave Co's team took to learn about our organization. They understood our marketing goals. I consider The Park Ave Co an extension of our in-house marketing team."
- Lori Taylor, Vice President Corporate Communications