Autism Speaks
Supporting a neurodiverse community
The goal of Autism Speaks is to raise global public awareness about autism. The organization uses animation and illustrations designed by The Park Ave Co to engage millions of followers on social media and educate point-of-sale fundraising partners.
Audience Research | Inclusive Design | Concept Design | Art Direction | Illustration | Character Animation | Motion Graphics | Voice-Over | Translation | Sound Design
Social Media Campaign | Point of Sale Campaign
1. Creating a diverse cast of branded characters.
Autism Speaks needed to convey information in a captivating and cohesive way. The Park Ave Co crafted several campaigns by studying the organization's brand guidelines in-depth. Each illustration was hand-drawn, vectorized and animated to enhance understanding.
"We had an amazing experience collaborating with The Park Ave Co on this project. We hope to work together again soon. 😊"
- James Fitzpatrick, Senior Manager, Content Production
2. Scriptwriting by using the framework of motivational interview techniques.
Autism Speaks needed to capture the attention of potential fundraising partners in a national campaign to raise funds for Autism research. The Park Ave Co wrote the script for a motion graphics animation by following the guidelines of evidence-informed motivational interviewing techniques. Our goal was to guide viewers towards a behaviour change collaboratively.
"Thank you so much for your amazing work on these videos! Our whole team is very impressed."
- Felipe Maya, Director of Social Media and Digital Content
3. Fostering engagement in many social media channels.
Supporting a community with over two million followers on social media, Autism Speaks needs to educate in an engaging way. The Park Ave Co designed a digital campaign to share critical information on accessing the Autism Response Team during the COVID-19 pandemic. The characters used in the campaigns represented various races and ethnic backgrounds to advance the organization's commitment to diversity and inclusion.
"Everyone here REALLY loved the video and infographic The Park Ave Co put together for us."
- Kristen Hager, Manager Corporate Initiatives