How do I create a social media campaign? Part 1

Brand Content Design Workshop

Hi, this is Dr. Ella. This video series will show you how to make a successful social media campaign and use evidence-informed production to build stronger relationships with your users

Part 1 (10min)

Topics

Brand Awareness

• What Is brand awareness?

• Why is brand awaress Important?

• How can social media build brand awareness?

Content Design

• What is content design?

• Why is content design important?

• How do I use content design to build brand awareness?

Production

• What are the steps of a campaign production?

• How do you write a social media campaign script?

• Why is focusing on high-yield information important?

• References

  Chung V. Start with design. Stanford d.school. https://dschool.stanford.edu/resources/a-virtual-crash-course-in-design-thinking. Published May 18, 2022. Accessed July 10, 2022.

  Emma K Macdonald, Byron M Sharp, Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication, Journal of Business Research, Volume 48, Issue 1, 2000, Pages 5-15, ISSN 0148-2963, https://doi.org/10.1016/S0148-2963(98)00070-8.

  Gladwell M. What the Dog Saw and Other Adventures. New York: Back Bay Books/Little Brown and Company; 2010. 

  Keller, K. and Swaminathan, V., n.d. Strategic brand management.

  Miller D, Peterson JJ. Marketing Made Simple: A Step-by-Step Storybrand Guide for Any Business. New York: Harpercollins Leadership; 2021.

  Murch W. In the Blink of an Eye: A Perspective on Film Editing. Los Angeles: Silman-James Press; 2001.

  Reynolds G. Presentation Zen. New Riders; 2007.