What are the benefits of microlearning in education?
Embracing short attention span in learning.
Topic: Learning ScienceRelated Content:Article: Which Type of Video is Best? Article: How can I use motion graphics to reach my audience?
(2 min read)
Today's attention span is shorter than ever. According to the 2015 Microsoft Consumer Insights Report, the average attention span was 8 seconds.
“It is no surprise that increased media consumption and digital lifestyles reduce the ability for consumers to focus for extended periods of time.” (Alyson Gausby, Microsoft Consumer Insights Lead)
It is essential to accept the changes in knowledge assimilation and memory encoding in order to facilitate new information to be acquired.
Q/A#1:
How can you help a modern day learner assimilate new information?
Embrace short bursts of high attention in encoding new knowledge to memory.
Although attention spans are shorter, learner's have improved their ability to process information. Microlearning allows you to deliver content in small bites. Your video must be short, relevant, and personal to attract viewers.
“A wealth of information creates a poverty of attention.” (Herbert Simon, Nobel winner, Economics)
Q/A #2:
How do I narrow down information to what’s really important?
Focus on high yield information.
High yield information is the core knowledge you want your viewers to assimilate. Animation scriptwriting is more than just copying and pasting data points. The key to a successful video is the ability to curate and display the correct information in the most engaging manner. Avoid data-dumping scripts at all cost. The learner should feel that the video is a museum exhibit and not junkyard clutter.
Q/A #3:
What are the benefits of microlearning in video content creation?
Shorter production time. Higher viewer engagement.
A short video with engaging and high-quality information is more likely to be shared on social media. Microlearning videos also have the advantage of reducing production time and costs. A video that lasts less than 1 minute takes less time to produce than a video that lasts between 5-10 minutes. Embrace the latest trends in digital learning. It is mutually beneficial to acknowledge your learners' desire for concise, clear content.
Takeaway: Microlearning videos can make you stand out.
1. Accept your learner's limited attention span.
2. Focus your audience on the important information.
3. Reduce production time.
Next Steps
More Resources
Which type of video is best? by The Park Ave Co
How can I use motion graphics to reach my audience? by The Park Ave Co
